Perception is reality when it comes to green energy (image by striatic, CC 2.0 license)
I was thinking about what we accomplished/learned at our initial green building/green energy salon a few days ago, and came up with a few top candidates:
- Liability - this is one of the biggest issues at the front of mind for builders and architects - they have to guarantee their buildings, and that makes them very wary of new technologies. One big challenge for green building will be coming up with ways to break through that barrier (the other alternative, of course, is to wait long enough that the new technologies prove themselves - but even this needs to be optimized). For example, perhaps the government could help take on some of the liability to reduce the risk for architects and builders trying to do the right thing.
