competitiveness

The simple fact is that, when done using integrative design, energy efficiency and changing over to greener sources of energy is profitable. As Amory Lovins says, efficiency and renewables suffer from the same problem the Hubble Space Telescope did - a "sign error." Everyone thought it would cost more to be efficient and to save energy, but in fact it costs less.

For example:

• Implementing your office building's HVAC system in the most efficient manner (not the way we're taught to do it in trade school) results not only in significant energy savings, but also in significant productivity improvements - your top line benefits as well as your bottom line.