How is it profitable?

The simple fact is that, when done using integrative design, energy efficiency and changing over to greener sources of energy is profitable. As Amory Lovins says, efficiency and renewables suffer from the same problem the Hubble Space Telescope did - a “sign error.” Everyone thought it would cost more to be efficient and to save energy, but in fact it costs less.

For example:

• Implementing your office building’s HVAC system in the most efficient manner (not the way we’re taught to do it in trade school) results not only in significant energy savings, but also in significant productivity improvements - your top line benefits as well as your bottom line.
• Using integrative design techniques to optimize your factory’s mechanical systems (pumping and other motors) not only reduces your energy demand, but also lowers the initial build cost of the factory - you get bottom line benefit before the factory even starts operating!
• Even retrofitting alternative energy systems in residences, although capital intensive, has good enough payback times that it’s cost-effective, not to mention the increase in the home’s value.

Integrative design that breaks through the barriers of old thinking, “it’s always been done this way,” and conflicting incentives, results in top and bottom line benefits to companies, improving their competitiveness, productivity, and return to investors. It’s a win-win situation for organizations that want to make more money and lead their categories.

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