Middle Class Task Force Meeting in Philly Focuses on Green Jobs

One of the Middle Class Task Force panels at the Philly meeting
One of the Middle Class Task Force panels at the Philly meeting

If you’re not reading the new whitehouse.gov blog, you’re missing out.

This liveblog about the “Middle Class Task Force” meeting in Philly last week from whitehouse.gov was great. Speakers included John Podesta, former Clinton staffer and now with the Center for American Progress; Van Jones from Green for All (based in the Bay Area), Fred Krupp from the Environmental Defense Fund, a bunch of cabinet and administration appointees, and representatives from labor like Leo Gerard of the United Steelworkers of America.

Some highlights:

“when I see less carbon, I also see more jobs.” That’s from Fred Krupp, President of the Environmental Defense Fund, which has invested a lot of time and energy into the details of how to make green jobs a reality.

Mark Edlen of Portland, OR-based architecture firm Gerding-Edlen — in a lot of ways created an industry and market for green city living. He believes they can go further — zero impact buildings. Gerding-Edlin just completed a 400-thousand square foot building that is off the sewer grid, and in fact puts water back into the system.

One of the key partners in making green jobs a reality has been Labor, in particular the United Steelworkers of America. USW President Leo Gerard has been a visionary on this issue, and has been building coalitions with enviro groups for years — he’s a founder of the Apollo Alliance and the Blue Green Alliance.

Who knew (not me, anyway) that the United Steelworkers has had such a green past. Check out the PowerPoint Gerard used at the meeting — it’s impressive!

There’s a lot more at http://www.whitehouse.gov/strongmiddleclass/, including their new whitepaper.

I’ve really been enjoying the openness of the White House blog – I hope it keeps up. And I hope this task force is a harbinger of a big change in how we build homes and businesses in the U.S. – better services at a much lower energy footprint!

Menlo Park Climate Action Plan Research

Menlo Park Train Station
Menlo Park Train Station

Just about two weeks ago, my friend Matt Harris, an architect with a green building practice, sent me an email:

The City of Menlo Park has this Climate Action plan and they are looking for community input. Would you be interested in formulating some kind of response that would of course include our plug for passive house initiatives. Maybe we can get them to include some passive home or even passive building information or plans or guidelines in the Climate action plan. They have already cited “commercial buildings” as a target energy hog in the city for action in the action plan.

So we’ve been working on this. We got together last weekend to come up with a strategy, then Matt wrote the first draft while I was in Finland last week. I did some editing this weekend, and now he’s got it again.

I wanted to share some of the information I discovered while researching our recommendations for the plan.

Here’s the first set – an annotated list of sites from which I got a lot of great information and inspiration both for this project as well as my high-level goal of having all homes built in California be zero-net energy by 2018.

Aggressive Home Efficiency

  • Architecture 2030 – The Architecture 2030 challenge includes the following goal for 2010: “All new buildings, developments and major renovations shall be designed to meet a fossil fuel, GHG-emitting, energy consumption performance standard of 50% of the regional (or country) average for that building type.”
  • California Public Utility Commission Long Term Energy Efficiency Strategic Plan – The CPUC plan includes four “Big Bold strategies” strategies for significant energy-savings, two of which are: 1) all new residential construction in California will be zero net energy by 2020, and 2) all new commercial construction in California will be zero net energy by 2030.
  • Passive House Institute (Germany) – Already familiar to regular readers, the Passive House Institute, Darmstadt, Germany, a research institute dedicated to residential energy efficiency and systems, has shown that actual built structures can achieve 80-90% heating and cooling energy reduction based on their design guidelines. Over 9,000 “passive house” structures, including single family, multi-family, and apartment buildings, have been built in Europe that perform at or near energy goal
  • Passive House Institute (U.S.) () – The U.S. affiliate of the German Passive House Institute
  • Many green building standards have set zero (or near zero) net energy use for residential buildings as a progressive goal for structures and building codes in the near future, including the Leadership in Environmental and Energy-Efficient Design (LEED) standard’s residential rating system, Architecture 2030, and Build It Green’s GreenPoint Rated Checklist residential rating system / Green Building Guidelines for New Home Construction. Several California municipalities have adopted local building codes inspired by Architecture 2030 that exceed the 2005 California Building Energy Efficiency Standards:

I’ll keep you updated on our progress on getting these changes into the Menlo Park Climate Action Plan. It’s exciting to consider that Menlo Park could be on the forefront of the effort to get to zero net energy in ten years!

How Big Is The Project, Really?

Toledo tree (image by J. Lozano, CC 2.0 licensed)

According to John Lushetsky, program manager of the U.S., it’s a very big project:

To go from the 1 gigawatt of generation capacity that we have now [in the United States] to the 170 to 200 gigawatts called for by 2030 amounts to a 26 percent compounded annual growth rate over the next 20 years. That’s a higher sustained growth rate than any industry has ever been asked to do before

This was at a presentation Lushetsky gave in Toledo Ohio two weeks ago, as part of a day-long conference on “Empowering Solar Energy in Ohio.”

That 26% growth rate is very high, but there is hope. The semiconductor and IT industries had a similar growth rate over a similar period. In fact, measured using a different metric – price/performance – the semiconductor industry actually grew a lot faster. That’s one reason I like to focus on [intlink id=”189″ type=”post”]price/performance with solar energy[/intlink] – if that metric continually drops, then it’s feasible for alternative energy sources to replace conventional sources. Just as in the IT industry, [intlink id=”66″ type=”post”]the driver for growth in solar is going to be cost parity[/intlink]. That’s why the Google Foundation’s program, for example, is RE < C (“renewable energy costs less than coal“) instead of something like “200 GW by 2030”.

Combining dropping solar power costs with increasing energy efficiency gets you to the goal fastest, of course. Getting efficient is already cheaper than buying energy in a lot of cases. (We need a whole other set of posts to discuss the barriers to getting efficient – it’s cheap, cost-effective, and profitable but still challenging.)

DoE Secretary Steven Chu: We Need Nobel-Level Breakthroughs

Secretary of Energy Steven Chu
Secretary of Energy Steven Chu

Yesterday the New York Times published an interview (including some of the original audio) with our new Energy Secretary, Steven Chu. Among other comments, he said that to address the climate emergency, we need “Nobel-level breakthroughs” in several key areas – batteries, biofuels, and solar photovoltaics.” As an illustration, he pointed out:

The photovoltaics we have today, … without subsidy, and without even the additional cost of storage, it’s about a factor of five higher than electricity generation by gas or coal. Suppose someone comes along and invents a way of getting … solar photovoltaics at one fifth the cost, so you don’t even think about subsidies anymore. You just slap it everywhere… That, in my opinion, would take something, which I would say, is a bit of a breakthrough.”

There’s no arguing with that idea – if solar PV were five times cheaper, no one would need complicated “payback period” models to justify installing it. (Luckily, we do have those models, and so some people are taking the plunge.)

Of course, this is just the story of how technologies advance – it’s very familiar from the rise of semiconductors. A technology needs an ever-expanding “feedstock” of innovations, discoveries, and breakthroughs to grow at an exponential rate. In semiconductors, the history of technologies such as FET, MOS, CMOS, new clean room techniques, different types of lithography, and many other innovations each offered ever decreasing feature size and lower cost. This parade of innovations combined to ensure that just when one technology was reaching its limit of compactness, another newer and more efficient technology would be there to take its place. When the new one ran out of steam the cycle would repeat. (And several of those innovations resulted in Nobels.)

One example of the “old thinking” on PV is the projections about its availability and cost. Many of these projections assume a linear improvement in price/performance. To help save the world, the price/performance of solar electricity and batteries and efficiency and fuel cells must come down faster than the typical, linear projections – just as it did for semiconductors.

Luckily, despite a current dip in investment and research levels due to the economy, this is happening in the solar photovoltaics domain. [intlink id=”210″ type=”post”]New[/intlink] [intlink id=”218″ type=”post”]discoveries[/intlink], new manufacturing methods, and [intlink id=”66″ type=”post”]new thinking[/intlink] will continue to drive the price down. With luck, Chu’s support from his bully pulpit in the DoE can accelerate this process.

Hat tip to Watthead for turning me on to this interview.

Green Building Salon – A Few Conclusions

|||| striaticon
Perception is reality when it comes to green energy (image by striatic, CC 2.0 license)

I was thinking about what we accomplished/learned at our initial green building/green energy salon a few days ago, and came up with a few top candidates:

  • Liability – this is one of the biggest issues at the front of mind for builders and architects – they have to guarantee their buildings, and that makes them very wary of new technologies. One big challenge for green building will be coming up with ways to break through that barrier (the other alternative, of course, is to wait long enough that the new technologies prove themselves – but even this needs to be optimized). For example, perhaps the government could help take on some of the liability to reduce the risk for architects and builders trying to do the right thing.
  • Perception – Silicon Valley, as one of the attendees pointed out, is way ahead of the rest of the nation in terms of our perception that “green is just an obvious thing to do.” The general idea that green is more expensive or that it requires privation is much more prevalent. So a big challenge for the green movement is to change that perception, which is a combination of both marketing (the next topic) as well as changes in the way green is delivered. Simple changes (see my CSA “box of veggies” post, for example) can make a huge difference in perceptions.
  • Marketing – half of us at the salon were high tech marketers. Green technology is a classic high-tech marketing problem. We’re facing a “chasm” that we need to get across. There’s a technology adoption lifecycle in green building just as there is in new IT technologies. Of course, that’s one of the things that we here in Silicon Valley are pretty good at (we wrote the book on it :-). So one good set of steps to move forward will be to articulate a “Crossing the Chasm” kind of analysis of green, and figure out where our “beackheads” are, and how to get a “tornado” going.

Most of the news about green energy and climate change focuses on the big multi-million dollar technical projects, scientific breakthroughs, and “parts per million.” But as we discovered at our salon, there is a lot of “ground-level” work that has to be done at the same time – whether it’s to remove obstacles for builders to build green, or to help consumers understand they can save money and get better services and, oh by the way, save a lot of energy at the same time.

Avoiding The Cliff Ahead

Uluwatu Temple, Bali (HDR)
A cliff in Bali (image by seanmcgrath, CC 2.0 licensed)

My green building and blogging colleague Barry Katz just had a post about James Howard Kunstler on his The Future Is Green Blog. Kunstler is one of the “dystopians” featured in a  New Yorker article last week. Kunstler is not sanguine about what the future is going to look like for us and our descendants. He thinks that not only is global warming likely to cause a disaster, but so is the current, or an upcoming, financial meltdown. Barry writes:

In his view, anything short of ending our dependence on cars for personal transportation is a doomed enterprise.

In his blog ClusterF**k nation, Kunstler writes:

I’ve been skeptical of the “stimulus” as sketched out so far, aimed at refurbishing the infrastructure of Happy Motoring. To me, this is the epitome of a campaign to sustain the unsustainable — since car-dependency is absolutely the last thing we need to shore up and promote.

Could the terrible things he predicts happen? In the New Yorker interview he provides as an example and a warning the famous fall of the Roman Empire – the city of Rome itself went from a population of over one million in 100 AD to less than 50,000 in a little over 400 years. And there certainly have been many other similar collapses in history – even in pre-Columbian North America there were multiple population collapses due to resource overuse (and genocide, but that’s another topic).

The difference today – at least we hope – is that we have some Cassandras – Al Gore, Kunstler, the IPCC, me and Barry Katz, among many others – warning us, and we have the means and opportunity to take the warning. The question is, do we have the will to put the pedal to the metal to address the problems? For me, I see that as doing the following, and doing it much faster than anyone is actually predicting is possible today:

  • Immediately stop wasting energy – this means getting our houses and commercial buildings more efficient, both new and existing ones; getting more efficient cars on the road
  • Build out utility scale renewable energy as fast as humanly possible
  • Develop and commercialize technologies for distributed energy generation (e.g., photovoltaic roof panels and paint, mini-wind turbines, ground source heat pumps) and get them cheap enough to deploy everywhere
  • Develop and commercialize technologies for distributed energy storage – effective energy storage is one of the key sticking points for my vision of zero net energy homes and for accelerating the decline of traditional power plants
  • Figure out a way, or several ways, to get some of the CO2 back out of the atmosphere – reforestation is a start (and can make a significant difference, according to this study)
  • Finally, make structural changes to the rules and incentives of life so people will work closer to where they live, will be able to take public transit in a reasonable way, choose to build highly efficient homes not because its the right thing to do, but because it’s the law, or there are other concrete benefits, and so that businesses will find it’s profitable to save the world – whether it’s through being more efficient themselves, or by helping the rest of us “do the right thing”

I call this blog “Keeping The Lights On” because I am optimistic that we’ll figure out how to have a decent life without CO2, that we’ll figure out how to keep the oceans from rising too much and losing too many species, and that civilization won’t collapse due to a financial crisis in the meantime. There are a lot of hurdles to be leapt to accomplish this, and many of them will be costly – but that means that someone’s going to make some money on them, so there will be incentives. And that’s the other half of the title – “Profitable Applications” – business can drive this transition, for profit. The big challenge is getting business ramped up fast enough to save our butts – I think it can happen, and even with the economy in its current sad state, we’re still seeing hopeful signs.

Well, that’s a couple of pages full of assertion and conjecture – I’d love to hear your thinking on this.

Want Obama To Take Action On Energy? Vote At Change.Org

Idea! (photo by brunkfordbraun, CC 2.0 license)

Keeping The Lights On (this blog) just endorsed, and I voted for, an “Idea For Change In America” at change.org, Obama’s community website. The idea is “Develop & Implement a National Strategy for Sustainability.”

Ideas for Change in America is a nationwide competition to identify the best ideas for change in America. The top 10 ideas will be presented to the Obama administration just before inauguration day and form the basis of a nationwide advocacy campaign to turn each idea into actual policy.

This idea is currently running 11th, but in any case I think, and hope, that this is a foregone conclusion – I believe Obama is going to go after sustainability and related goals in a big way, no matter how many votes it ends up getting. But additional votes can’t hurt. You can vote for up to ten of these “ideas for change” – it’s worth taking a look.

Zero Net Energy Homes Part 3 – The Federal R&D Agenda

A House
House, ready to become zero net energy (Image by Panoramas, CC 2.0 licensed)

In October 2008, a number of federal government departments and research organizations collaborated to produce the Federal R&D Agenda for Net Zero Energy High Performance Green Buildings (PDF). It’s a fascinating document, its origins driven primarily in response to two energy policy laws passed in 2005 and 2007 (during the Bush administration). In particular, the Energy Independence and Security Act of 2007 (EISA 2007) created an Office of Commercial High Performance Green Buildings and a consortium on a Zero Net Energy Commercial Buildings Initiative. This consortium produced the R&D agenda.

The EISA 2007 act also includes a $250 million program that the DOE and other agencies are administering with the goal of “all new commercial buildings to be so efficient in energy consumption and in on-site renewable energy generation that they offset any energy use from the grid,” part of the Energy Independence & Security Act (EISA) of 2007 passed by Congress and signed by President Bush last year.

Noting that buildings represent about 40% of U.S. energy use, and 40% of our greenhouse gas emissions, the report says:

Buildings present one of the best opportunities to economically reduce energy consumption and limit greenhouse gases.

And we already have in hand technology and techniques to get a good start on this:

From an energy perspective along, high performance building technologies can already reduce building net energy consumption on average by 30-50%. New technologies to achieve net-zero energy – buildings that over a period of time produce as much energy as they consume – must be developed and integrated holistically into building design to make buildings more self-sufficient.

For the remaining 50% of the job, the report defines six areas of research and development that are needed:

  • Improving our ability to measure the performance of buildings, and design integration

    Credible performance measures, combined with tools, performance data, and design guidelines, will create market demand for emerging building energy technologies, economies of scale, and reduced capital costs.Designing for effective daylighting, ventilation, and passive solar energy management, for example, could yield energy savings approaching 40%, without advances in individual technology efficiencies.

  • Developing building technologies and strategies to achieve net-zero energy

    Energy-efficient and direct-use renewable energy technologies – in the forms of cost-effective materials, components, subsystems, and construction techniques – still have enormous potential for energy savings at costs lower than acquiring supplies from traditional or renewable power sources. At the same time, renewable power and other supply technologies also have enormous advancement potential.

  • Improving water use and water retention
  • Improving the energy footprint of building materials and building activities
  • Improve occupant health, safety, and productivity
  • Enable these new technologies to be put into use in practice

    Adequate information and communication flows are critical to achieving energy and resource goals. Substantial technology transfer efforts will be required to penetrate all facets of the building and construction sectors.To enable a future where truly integrated design is the rule, rather than the exception, the process by which buildings are planned, designed, constructed, operated, and demolished requires a radical cultural change.

I recommend taking a look at this report – it’s quite interesting reading. As a government-sponsored work, it is naturally somewhat conservative, but even so it holds out a lot of hope – and suggests numerous avenues to pursue – for significantly reducing the energy demand of our commercial and residential buildings in the U.S.

Deutsche Bank Confirms Green Energy Creates Jobs and Economic Growth

home with free electricity
Available: Home with free electric (photo by Kainet, CC 2.0 Sharealike license)

From MIT’s Technology Review comes this column from Kevin Bullis, about a recent report from Deutsche Bank on the economic benefits of investing in new energy projects:

It argues that it’s possible to address challenges related to climate change, energy security, and the financial crisis at the same time by investing in four specific areas: energy-efficient buildings, electric power grids, renewable power, and public transportation. The report cites figures that suggest investing in these areas creates more jobs than investing in conventional energy sources because much of the old energy infrastructure is already in place. It says that “a $100 billion investment in energy and efficiency would result in 2 million new jobs, whereas a similar investment in old energy [such as coal or natural gas] would only create around 540,000 jobs.”

Of course, Obama has already pledged to do something along these lines, and the blogosphere (including me, here) has chimed in as well. But the imprimatur of Deutsche Bank adds some gravitas to the proposal.

If you want to read the report yourself, it’s here.

Amory Lovins Named A World’s Best Leader By U.S. News

Amory Lovins
Amory Lovins

Amory Lovins is one of my true heros, and I’m thrilled to hear that U.S New has named him one of World’s Best Leaders in their report this week. Lovins has inspired multitudes (and this blog) with his vision of “getting off oil at a profit” and “drilling for negabarrels under Detroit.” The Rocky Mountain Institute, a “think and do” tank that he founded 26 years ago, takes this vision and makes it happen for Fortune 1000 companies, the military, and governments around the world (including Portola Valley, just up the street from me, where he spoke a few weeks ago).

Lovins argues that, contrary to the common belief, efficiency is much cheaper than energy use. Especially when pursued with a technique he calls “integrative design,’ doing efficiency right results in lower energy use, lower costs in the first place, and better productivity. The last point is critical – efficiency improves not only the bottom line by reducing costs, it also improves the top line by increasing productivity and profits.

So why aren’t we pursuing energy efficency faster, if it has so many benefits? Many companies are doing so, getting benefits that go directly to their bottom line and give them a competitive advantage, like Dupont. And Intel. And Wal-Mart.

In 2006, for example, RMI partnered with Wal-Mart to boost the fuel efficiency of the retailer’s truck fleet. “When Wal-Mart came to us,” he says, “we had a lot of internal discussion, because they have big issues,” notably the company’s history of labor problems. “But we decided if we worked only with perfect companies, we wouldn’t get anything done.” The collaboration has proved fruitful. Wal-Mart is now working to retrofit its 6,800 trucks with designs developed by RMI that should allow its fleet to go from getting 6 miles a gallon to between 16 and 18 miles a gallon by 2015, saving about $500 million annually.

These companies, and many more, are enjoying an “unfair advantage” due to their pursuit of efficiency. But for many companies, there are mixed up incentives, such as between commercial landlords and their tenants. The landlord has to pay for the efficiency, but the tenant reaps the benefits – their interests are not aligned, and so “business is usual.” In his books and talks, Lovins provides techniques, guidelines, and policy suggestions to help align these incentives.

For more on Lovins, I can recommend his books, Winning The Oil Endgame and Climate: Making Sense and Making Money (both available free for download) and Natural Capitalism, written with Hunter Lovins and Paul Hawken.

You can hear Lovins in numerous talks and interviews available as podcasts, including this outstanding series of five talks at Stanford University in 2007. Download those to your iPod or mp3 player and prepare to be amazed by the possibilities.

Congratulations Amory!