Remember when you were a kid and your Mom told you to do something "just because I said so." Didn't that make you not want to do it? But when she said "if you do it, I'll get you some ice cream!" you were much more motivated, weren't you?
Don't tell me what to do; instead, make it worth my while to do the right thing - and then I'll probably do it.
There was an interesting post a few days ago on the Consilience blog about
I particularly like the Portland "feebate" program, which:
... allows the city to assess a fee against developers who have constructed buildings that only meet the state building code. But this fee is waived for buildings that achieve at least a Silver LEED certification. Buildings which achieve LEED Gold or Platinum certification will receive rebates for their accomplishment. This will be a self-sustaining program by using the fee revenues collected from those buildings which are not LEED certified to finance incentives for the green buildings.
The fact that the program is self-sustaining is critical in these cash-strapped times.
There are other approaches to incentives - for example,
What green building mandates and incentives are you particularly excited by? Answer in the comments section.