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But It's Delicious!
Remember when you were a kid and your Mom told you to do something "just because I said so." Didn't that make you not want to do it? But when she said "if you do it, I'll get you some ice cream!" you were much more motivated, weren't you?
Don't tell me what to do; instead, make it worth my while to do the right thing - and then I'll probably do it.
There was an interesting post a few days ago on the Consilience blog about around the country:
We're leaving money on the table by not improving energy efficiency (image by pfala, CC 2.5 licensed)
Would you spend $520 to save $1,200? That's the choice McKinsey & Co is offering to the U.S. about energy efficiency. In their , released last week, McKinsey shows how the U.S. can reduce its non-transportation energy use by 23%, eliminate the emissions of 1.1 billion tons of greenhouse gases annually, and save $1,200 billion, for a cost of about $520 billion.
They do recognize that achieving these results requires some new thinking on our parts:
