Friedman to Detroit: Batteries R U

Soyuz Boosters
Soyuz rocket (Photo by James Duncan, CC 2.0 license)

Following up on my post yesterday about the Detroit bailout, today I wanted to mention Tom Friedman’s op-ed in Sunday’s New York Times “The Real Generation X.” It is primarily about how Obama’s stimulus package should focus on preparing us, especially our young people, for the future, not saving old dinosaur industries like Detroit:

We not only need to bail out industries of the past but to build up industries of the future — to offer the kind of big thinking and risk-taking that transforms enormous challenges into world-changing opportunities.

But what I thought was both charming and an important call to action was specifically about the auto industry bailout – an audacious challenge to Obama and Detroit:

You want my tax dollars? Then I want to see the precise production plans and timetables for the hybridization of all your cars and trucks within 36 months. I want every bailed-out car company to move to hybrid electric drive trains, because nothing would both improve mileage and emissions more — and also stimulate a whole new 21st-century, job-creating industry: batteries.

I love the audacity of this idea. It’s a big idea, and breaks the commonly held “20 year” rule that says it takes 20 years for a laboratory discovery to make it into industrial production. But we’ve overcome that rule occasionally before, in moments of great crisis, haven’t we? The Manhattan Project and the conversion of U.S. industry to war production during World War II, and the Apollo program both accelerated the 20 year rule significantly.

Do you have other audacious suggestions for Obama, or examples of technologies that broke the 20-year rule? I’d love to hear about them in the comments section!

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