In an October article Will Demand for Solar Homes Pick Up? Business Week reporter Adam Aston discovers that houses with built in solar energy collectors are bucking the general downward trend in the market.
Consumers recognize that green homes “save money month in, month out,” says Rick Andreen, president of Shea Homes Active Lifestyles Communities in Scottsdale, Ariz.
The combination of the renewal of the investment tax credits for solar installations, the ascendance of “green” lifestyles, and to some degree the target demographic of these homes, the number of solar houses in the U.S. is set to spike from 40,000 units. Several of the big home builders in Arizona, California, and other states are ramping up their plans for solar houses. Especially after the experience of Standard Pacific Homes in their Whitney Ranch, a development south of Sacramento. Sales had been soft, but when Standard Pacific put solar systems on a group of new models in the development, they sold out. Now they’re putting solar panels on all 304 of the homes.